Getting the word out

I wanted to write a little about what it's like when you need to promote a book. This book, Red Phone Box, is something I've been working on for two years. But more than that, it's something I've recruited a couple dozen people, friends and strangers, to work on with me. So I want to make sure all our time wasn't wasted.

Though I can't be totally unbiased, I think it's actually quite good. It's not like anything I've looked at before. We've called it 'a story cycle' but it might be more appropriately called a novel-in-stories. What it isn't is an anthology. An anthology is just a collection of short stories. They might share a theme. This book is made up of stories that are more like chapters. None of them will stand on its own. Well, maybe one or two could stand alone, but even those are woven into the fabric of the book as a whole.

So  now it's on the verge of being ready to set free in the world. And I admit I feel like I should be doing more to promote it.  I'm sure other writers feel the same way.

Would anyone like to say anything about what they did the first time they put a book out? This isn't exactly on my own, but I still feel like I have to do the lion's share of the promotion. Any advice from the more experienced people out there. On what they'd do next time or how they dealt with the overwhelmingness of the process?

I'm truly all ears here.